The times they are a changing. As industry watchers are well aware the television networks have been deeply concerned for some time about the encroachment of newer media onto their turf. Every new cable or premium channel, video game console or website that draws attention and excitement potentially does so at their expense. Part of the solution they’ve gravitated towards is going digital themselves, making series available online through a variety of channels, some free and some pay. But two news bulletins released today about Lost illustrate the reasons it’s growing more complicated to assess or describe how well a series is doing.
The good news, according to World Screen, is that ABC’s online expansion has so far been a success. Last month nine out of the ten most commonly downloaded television series online were furnished by ABC.com. Dancing with the Stars was March’s top earner, garnering twice the numbers of any other series with three million unique viewers. But Lost finished second in the country with 1.4 million. That may not sound like a lot when compared with Nielson rating figures in the tens of millions, but it’s more than you think.
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